The web 2.0 video addresses a lot a lot of topics that we have read in Compose Design Advocate. I think it does a particularly good job with would be purpose. It implores these right off the bat with its unique style. The writer definitely has a message and a strong purpose that he/she wants to get across.
I personally think that the purpose of this video is to show how much text can change once it hits the web. He comes out with a negative generalization about text and writing and he writes it on paper. Once he hits the web, he shows how text is actually limitless. He does a good job of getting his purpose across by having the video be visually pleasing to the eye. I like how speeds up the video and he deletes and adds texts to show how flexible text really is.
I think he does an excellent job of taking into consideration all types of motivation he can have, when thinking about his sense of purpose. Instead of just writing a paper about text and how it is limitless on the web, he makes a video. He also takes into consideration long-term and short-term effects in his motivation. By making a video some people my discredit this. There are a lot of crappy videos out there that really have no point and don’t make a lot of sense. With this video, he does a good job making it fun and pleasing to the eye, but it is also serious and gets across a point the author is serious about.
Finally the author breaks his purpose up into the several different parts. He talks about hyperlink, blogging, and html in their own little section of the video. This is key to getting your sense of purpose across because you are using these little sections to build up your big idea. A lot of time this can be overlooked when someone is looking about the big picture. A lot of little communications can get lost, and it can ruin your sense of purpose.
It is clear that this author does an excellent job imploring purpose into his video. It is almost like they took their strategies word for word from Compose Design Advocate. He takes time to look at all aspects of motivation and tries to appeal to all types of people. He also takes into consideration the short and long-term effects of his motivation. Last but not least, he breaks up his communication into many different sections, and just doesn’t focus on the big picture. Overall, I think it is obvious that the author spent a lot of time thinking about purpose, and does a good job injecting it into the video.